They keep messaging me with hourly rates and fees. But 95 per cent of the profiles are scams. “I met some genuine girls here, with whom I’m still friends. “I joined Seeking because I wanted to make friends based on mutual interest and respect,” said the 55-year-old CEO of an IT company in Bengaluru. But some of them revealed the darker side of extortion on the website. Most of them blocked ThePrint reporters after they were approached for this article. Strangely, a lot of sugar daddies are quite young – between 28 and 39 – and most of them come from business backgrounds, a few being in executive positions in MNCs. Most of the sugar daddies in India have a net worth ranging between $100,000 (Rs 70 lakh approx) and $10 million (Rs 70 crore). Having logged into Seeking, ThePrint found annual income to be the most important criteria to judge sugar daddy profiles. “In fact, the site is full of sugar babies willing to be leashed, collared and humiliated in exchange for Rs 20,000 per session and an allowance of Rs 35,000 a month,” said Udita. Allowances and lavish gifts are exchanged for the company of youth and intimate sexual favours. According to a Forbes report, the website earns at least $30-40 million every year.Īlso read: Indian women are getting assaulted on Tinder dates and no one knows how to stop itĪ sugar relationship is an arrangement between a wealthy, older sugar daddy (or mommy) and a decade(s)-younger, financially-needy sugar baby. This was when he introduced Udita to, the world’s largest site for sugar relationships, founded in 2006 by MIT alumnus Brandon Wade.
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